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Research papers

The effects of panel recruitment and management on research results

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006.The underlying methodology and the outcomes of the study will be presented. However, more important are the learnings...

Catalogue: Panel Research 2006
Authors: Pieter Willems, Robert van Ossenbruggen, Ted Vonk
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Willems, van Ossenbruggen and Vonk (2006a, October 08). The effects of panel recruitment and management on research results. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effects-of-panel-recruitment-and-management-on-research-results


Research papers

Connecting with consumers

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to clearly establish priorities of marketing investment....

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Neerja Wable, Shivkumar Moulee
Company: KANTAR TNS Malaysia
June 4, 2006
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Citation

Wable and Moulee (2006a, June 04). Connecting with consumers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/connecting-with-consumers


Research papers

The IPA touchpoints initiative

The new global media landscape led to an explosion in communications research as advertisers, agencies and media owners try to chart an effective path through this labyrinth.However, in the UK and most developed advertising markets, the joint...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Lynne Robinson, Jennie Beck, Steve Wilcox
Company: KANTAR TNS Malaysia
June 4, 2006
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Citation

Robinson, Beck and Wilcox (2006a, June 04). The IPA touchpoints initiative. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-ipa-touchpoints-initiative


Research papers

The new generation of brand research

This presentation addresses two critical issues that are central to the successful measurement of brands and brand equity. First, a new framework for measuring brand equity is presented, combining Mind Power (the strength of the brand in the consumer...

Catalogue: Asia Pacific 2006
Authors: Rosie Hawkins, Shobha Subramanian
Company: KANTAR TNS Malaysia
March 19, 2006
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Citation

Hawkins and Subramanian (2006a, March 19). The new generation of brand research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-generation-of-brand-research


Research papers

Maintaining the brand DNA

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping car manufacturers to make informed judgments...

Catalogue: Automotive 2006
Author: Mingzhu Qi
Company: KANTAR TNS Malaysia
February 27, 2006
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Citation

Qi, M. (2006a, February 27). Maintaining the brand DNA. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maintaining-the-brand-dna


Research papers

Optimising advertising expenditures

Automotive manufacturers are fighting to maximise their advertising efficiency in the context of an increasingly competitive market and significant pressure on market research budgets. As a result, six major European automotive manufacturers have...

Catalogue: Automotive 2006
Authors: Edgard Tagnon, Guillaume Saint, Thomas Merchant
Company: KANTAR TNS Malaysia
February 27, 2006
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Citation

Tagnon, Saint and Merchant (2006a, February 27). Optimising advertising expenditures. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/optimising-advertising-expenditures


Research papers

The quest for the ultimate touchpoint

Today's OEM marketers must choose among a bewildering array of marketing corridors to reach consumers, with few established 'ground rules' to guide toward the best strategic choices.This paper discusses an approach to the corridor strategy problem...

Catalogue: Automotive 2006
Authors: Trevor Richards, Larry Friedman
Company: KANTAR TNS Malaysia
February 27, 2006
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Citation

Richards and Friedman (2006a, February 27). The quest for the ultimate touchpoint. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-quest-for-the-ultimate-touchpoint


Research papers

Powerful brands

This paper looks at the role market research can play in understanding, measuring and applying emotion to the brand management process. Using a model based on universal archetypal needs driving human behaviour the authors show how marketers can go...

Catalogue: Brandmatters 2006
Authors: Andrea Wilson, Roz Calder
Companies: NeedScope International Ltd., KANTAR TNS Malaysia
February 8, 2006
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Citation

Wilson and Calder (2006a, February 08). Powerful brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/powerful-brands


Research papers

Demystifying China

China's huge size and population raises interesting questions as to how marketers can best approach the entry of their brands and products into this consumer frontier.The presentation seeks to demystify China for marketers by providing a life value...

Catalogue: Consumer Insights 2005
Authors: Duncan Falzon, Sanjeev Bhatt
Company: KANTAR TNS Malaysia
November 15, 2005
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Citation

Falzon and Bhatt (2005a, November 15). Demystifying China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/demystifying-china